The 20×20 Blog

To Showcase Innovation Businesses constantly search for effective ways to present new ideas, products and services to their market. One of the biggest reasons why companies exhibit at trade shows is the opportunity to showcase innovation in a highly engaging environment. To Highlight Your Latest Products & Services Trade shows provide a dynamic platform to demonstrate your newest offerings. Instead …

Using Trade Shows for Competitor Analysis and Market Insights.  One of the strategic advantages of exhibiting is the ability to gain valuable insights into your industry. Conducting trade show competitor analysis can help businesses refine their marketing strategies and stay ahead of emerging trends. Monitor Competitors Up Close Trade shows allow you to observe exactly how competitors present their products, …

Trade Show Networking Benefits for Growing Your Business. Trade shows are far more than product displays and marketing booths. They are powerful networking hubs where businesses can discover new opportunities and relationships. One of the most overlooked trade show networking benefits is the ability to build partnerships that strengthen and expand your business. Discover Valuable Business Partnerships Trade shows create …

They Excel in Several Key Areas:   1. Superior long-distance visibility – Suspended from the ceiling (typically 10-20 feet off the floor, depending on venue rules), they rise above crowds, booth walls, and other displays. This makes your brand name, logo, or key message visible from across the hall – often 50-100+ feet away – turning your booth into a “destination” …

Build Face-to-Face Connections with Prospective Buyers. Trade shows remain one of the most powerful marketing opportunities for businesses looking to grow their visibility and build meaningful relationships. While digital marketing has expanded dramatically in recent years, face-to-face interaction still holds a unique advantage. One of the biggest benefits of exhibiting at trade shows is the ability to connect directly with …

LightenUp™ incorporates many design features to make set-up, take-down, and transportation quick and easy. LightenUp requires NO TOOLS to set up, making it truly a “plug and play” backlit display. Light weight PVC frame Integrated lighting Adjustable height Backlit displays can be used any time you want to call attention to your message, including: Trade Shows & Events Retail Museums …

The CEIR Index Report forecasts growing attendance, net square feet of exhibit space sold, and other industry metrics. The Center for Exhibition Industry Research unveiled the 2018 CEIR Index Report on April 12, which indicates that the expansion of the B-to-B exhibition industry grew in step with the overall macro economy in 2017. Designed to provide an unbiased overview of …

Exhibit Lighting Conversations: “Who cares about special lighting?” – “Is lighting really even necessary?” – “Why is it so expensive?” –  “Our products are there, and people can see them just fine…” Do any of these statements sound familiar inside your company trade show meetings? “Lighting” is one of those things most companies overlook, usually treated as an expendable line …

Cooper Tire attended the Pep-Boys Auto Plus Event in Orlando with a brilliant new look on the show floor. Very well received!

Live Oak Bank recently had us build a couple of trade show exhibits complete with custom rolling showcases, faux wood flooring and LED backlit walls. The brilliant internal lighting and crisp printing on the fabric mural fooled several show attendees into thinking they were standing in front of the biggest flat screen TV they had ever seen. Aren’t trade shows …