Another good article from Lew Hoff on ways to increase your booth traffic.
“Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way. When you are exhibiting at an event, it’s important to cut through the clutter and stand out.”… Here’s two high-tech ways to make your booth the most popular at your event.