Cost-Justify your next trade show with the Cost-Per-Interaction formula

Trying to justify the costs of trade show participation can be a daunting task for trade show managers. Many of the benefits of exhibiting just don’t show up on company spread sheets. Here is an article that just might make that task a bit easier the next time you walk into your CFO’s office. It’s a piece written by Jefferson Davis and it deals with the Cost Per Interaction formula.


A Simple Technique to help Exhibitors easily cost justify their participation.

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