Report: Why Exhibition and Trade Show Organizers Should Be Cautiously Optimistic

The CEIR Index Report forecasts growing attendance, net square feet of exhibit space sold, and other industry metrics.

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The Center for Exhibition Industry Research unveiled the 2018 CEIR Index Report on April 12, which indicates that the expansion of the B-to-B exhibition industry grew in step with the overall macro economy in 2017. Designed to provide an unbiased overview of the yearly activity of the exhibition industry, the CEIR Index measures year-over-year changes in four crucial metrics to determine overall performance: net square feet of exhibit space sold, professional attendance, number of exhibiting companies, and gross revenue. The report also breaks down data in 14 industry sectors, ranging from business services to transportation to food.

While the full report can be purchased from CEIR, C.E.O. Cathy Breden discussed the major findings with BizBash.

Check it out. Click here to see further discussion.

By Zach Chouteau April 17, 2018, 7:02 AM EDT