How to Increase Traffic to Your Tradeshow Booth

Another good article from Lew Hoff on ways to increase your booth traffic.

“Let’s consider how we can get attendees and exhibitors engaged with one another in a meaningful way. “Stamp my card” so I can qualify for a prize drawing is not a meaningful way. “Give me a pen” is not a meaningful way. “Hi, I see you are from Sheboygan”, is not a meaningful way. When you are exhibiting at an event, it’s important to cut through the clutter and stand out.”… Here’s two high-tech ways to make your booth the most popular at your event.

Read the entire article here.


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