Nice piece written by Lew Hoff at Bartizan.
“If you don’t have a strong email marketing foundation, you’d better start building that knowledge. Let’s start at the top, the subject line. The subject line is the most important element of your email. I know, that’s a lot of pressure. This is because if your email doesn’t get opened, none of the other elements (Body, Call to Action, Signature, Graphics) even matter.”