Here’s an interesting approach when using trade show giveaways; written by Susan A. Friedmann,CSP, The Trade Show Coach, author of “Meeting & Event Planning for Dummies.
Use the Trade Show Pre-qualifying Secret: “Trade show giveaways can be used to pre-qualify your prospects. One company uses playing cards. Prior to the show, they send “kings” to their key customers, “queens” to suppliers, “jacks” to new or hot prospects. They request that the cards are brought to the booth in exchange for a special gift. When the cards are pre