By Insights on Display | April 27, 2010 at 11:08 AM EDT | No Comments
Nor is it anything to fear. The key is understanding how popular online tools make the difference.
By Steve McKee, Bloomberg Businessweek
Social media has always been with us.
Who hasn’t recommended a product to a neighbor, received a tip from a colleague, or asked for a referral from a friend? From grocery store aisles to cocktail party asides, the “social media” we’ve commonly called word-of-mouth or relationship marketing have always been the most trusted form of outreach.
In the last few years, however, a dramatic transformation has taken place in this oldest and most effective form of media. It’s been a cause for celebration for many, confusion for others, and consternation for a few. What it should not be to anyone, however, is surprising. It’s the same transformation that has happened to industry after industry, from computers to cars, televisions to telecommunications.
Social media has gone digital… Click below to read the full article. http://www.businessweek.com/smallbiz/content/feb2010/sb2010028_158650.htm