A Very Exciting product to keep an eye on.
“RFID technology gives organizers and exhibitors the same
kind of measurement that marketers expect from the internet –
it allows us to understand how visitors behave and personalize
the entire show experience,” said Fish CEO Michael Gilvar.
“Not only that, the benefits are reciprocal, so although
organizers and exhibitors are getting really powerful analysis,
the visitors are benefiting from a more tailored experience. We
have gone from not being able to measure anything at all to
being able to measure everything.”
Find out what FISH can do for you…